This course is made for YOU.

Whether you are a fresh graduate, or a professional looking to enhance your knowledge or an entrepreneur looking to widen your reach and market your products well
Students

Digital marketing will give you plenty opportunities. The growth in digital marketing have led businesses open doors for young professionals to make their career in this field.

Professionals

Growth – Better Remuneration – Better Opportunities – Interesting Work field! Isn’t that all what we’re working for? Well, Digital Marketing is one of the best options available today because it is the industry that’s one of the fastest growing.

Businessman/Entrepreneurs

Your job as an entrepreneur is to move revenue up, to keep the business afloat, and to look good doing it. If you spend the time and money to do it right, your digital marketing will have a powerful ROI. Today’s era of digital marketing demands that we are knowledgeable, action-oriented, and proactive.

Overview

The Certificate Course in Digital Marketing is designed to introduce students to the world of multi-channel marketing. This course provides students with the advanced technical skills which will help in becoming market savvy. This is required as they need to identify, engage, and develop successful relationships with customers in today’s digital environment. The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals. Whether you’re a marketing novice or an expert, staying on top of the latest changes in social and digital media is a daily challenge. You must be able to analyze customer feedback, customize strategies, and exploit new technology.

The course teaches you:

  • Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behaviour

  • Production Standard: Develop and plan a campaign driven by data and paid-search strategies and measured by key performance indicators

  • The Big Picture: Become a driver of your company’s bottom line by using cutting-edge techniques and platforms to market products and acquire users

Complete all modules to earn the certificate

You can also take up induvidual modules without enrolling for the
complete certificate program.
You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. This module will also introduce you to an iterative framework that outlines the foundation principles of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels. Topics: - Key Concepts of Digital Marketing - Traditional Vs. Digital Marketing - The Opportunity of Digital Marketing - Characteristics of Digital Marketing - Implications of Digital Marketing - Market Research Vs. Market Reality

The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with various search engines. The module covers the key concepts and terminology used within the field of SEO and equips each individual with the technical know-how, understanding and insight to build and maintain an effective SEO strategy.

You will learn about the range of specialist tools that are involved and available to help common search engines find, view and rate websites. Through this, you will also learn about on-page optimisation techniques and understand the process of effective keyword research and selection.

You will understand the importance of content updates and applying appropriate meta tags in order to drive site optimisation. You will also understand the concept of ranking and be able to perform a range of off-page optimisation activities to improve your site ranking and positioning, such as link building.

At the end of this module, you will be able to monitor and manage your SEO activity by setting a baseline and regularly measuring activity against expectation. You will also be aware of data protection and privacy issues associated with SEO.

Topics:

  • Key SEO Concepts
  • Search Results & Positioning - Organic vs. Paid Marketing
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • On-Page Optimisation
  • Keyword Research, Selection & Tools used
  • Site Structure
  • SEO-friendly Site Content
  • Meta tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Tools used for SEO
  • Guidelines

The Pay-Per-Click (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

You will understand the fundamentals of search marketing and will appreciate the mechanics of how PPC systems function. You will develop advanced keyword research and selection skills and will finally learn how to apply these to AdWords campaigns. You will be able to analyse current Search Engine Marketing activity and target your campaign to key audience groups in order to enhance and improve click-through-rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads.

Learn how to set and manage budgets for AdWords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.

Topics:

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Keyword Match Types
  • Keyword Tools
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Guidelines
The Digital Display Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.

You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis.

You will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard Digital Media Planning Process to obtain the best possible return on your digital display advertising efforts.

Topics:

    • Key Digital Display Concepts
    • Benefits of Digital Display
    • Challenges of Digital Display
    • Business Value
    • Running Effective Ads
    • Ad Formats
    • Ad Features
    • Ad Display Frequency
    • Campaign Planning
    • Campaign Steps
    • Target Audience
    • Campaign Objectives
    • Campaign Budget
    • Creative Formats
    • Targeting
    • Tracking Your Campaign
    • Optimising The Campaign
    • Guidelines


    The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and solutions.

    You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design. You will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.

    You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.

    Topics:

    • Key Email Marketing Concepts
    • Campaign Process
    • Email & Marketing
    • Building Email Lists
      • Online Data Capture
      • Offline Data Capture
    • Audience & Segmentation
      • User Behavior
      • User Characteristics
    • Email Design
    • Email Copy
      • Email Structure
    • Email Delivery
    • Email Systems
    • Filtering
    • Scheduling
    • Emails, Social Media & Mobile Devices
    • Measurement
    • Key Terms & Metrics
    • Split Testing & Engagement Tips
    • Guidelines

    Part 1 - Social Media Marketing module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and understand the challenges of social media.

    You will be able to select and prioritise different goals for your organisation, your customers and your products & services, as well as understand the different social media communication styles that apply to different audiences. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the new emergent social platforms. You will understand how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms.

    Topics:

    • Key Concepts
    • Social Media Goals
    • Setting Goals and Priorities
    • Facebook Features
    • Facebook Newsfeed
    • Facebook Insights
    • Facebook Business Page
    • Twitter Features
    • Twitter Engagement
    • LinkedIn Setup & Profile * LinkedIn Features
    • LinkedIn Company Page
    • Google+ Setup
    • Google+ Features
    • Google+ Insights
    • Google+ Analytics
    • Google+ Brand Page
    • YouTube Setup
    • YouTube Channels
    • Blogging

    Part 2 - Social Media Marketing module explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective Social Media strategy for your business, with a focus on the importance of listening as the critical starting point.

    Addressing social media platforms such as Facebook, Twitter and LinkedIn, you will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs. You will also be able to implement social plug-ins and integrate third party applications, such as e-commerce.

    Learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule.

    You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.

    Topics:

    • Implementing Social
    • Social Listening
    • Content Planning
    • Scheduling Tools
    • Facebook Advertising
    • LinkedIn Groups
    • LinkedIn Advertising
    • Twitter Advertising
    • Pinterest
    • Instagram
    • Guidelines

    The Mobile Marketing module focuses on utilising the power of mobile technologies as a way to access increasingly mobile consumers. You will understand emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location.

    This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy. Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile Sites, Apps and Bluetooth. You will recognise the importance of suitable campaign messaging, and the need to validate marketing activity with campaign trials, review and ongoing analytics measurement.

    Apply our techniques for designing and developing effective Mobile Apps and understand how mobile marketing integrates with the latest advances in social media marketing. The module also covers data protection and privacy issues associated with mobile marketing.

    Topics:

    • Key Mobile Marketing Concepts
    • Trends in Mobile
    • Opportunities & Risks
    • Mobile Devices
    • SMS Content
    • SMS Strategy
    • Mobile Advertising
    • Mobile Optimised Websites
    • Mobile Apps
    • Attributes of Effective Apps
    • Proximity Marketing
    • Bluetooth
    • QR Codes
    • Mobile Coupons & Ticketing
    • Implementation* Strategic Steps
    • Marketing Goals
    • Review & Testing
    • Key Trends
    • Social Media Channels

    The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.

    You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a details profile of your target audience’s location, demographics, technology, devices, interests and more.

    Learn how to assess the effectiveness of any website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.

    Topics:

    • Key Analytics Concepts
      • Traffic Sources
      • Bounce Rate
      • Site Speed
      • Site Search
      • Audience
      • Technology
    • Account Set-up
      • Analytics Code
      • Analytics Profile
    • Core Concepts
    • Dashboard
    • Audience Reports
    • Social Reports
    • SEO Reports
    • Behavior Reports
    • Conversions Reports
    • Scheduling & Delivery Reports
    • Goal Configuration & Funnels
    • Events
    • Goal Set-up
    • Guidelines

    The Strategy and Planning module provides a structured approach for bringing together all the strands of this whole Course of Digital Marketing, to create a coherent Digital Marketing Plan. This module is based on three distinct parts. Part one includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.

    Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected based on the anticipated audience(s), and objectives and budget are set. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.

    Part three emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on performance. The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organisation, which will allow you to implement a successful and effective Digital Marketing strategy.

    Topics:

    • Key Strategy & Planning Concepts
    • First Steps
    • Planning
    • Situation Analysis
    • Information gathering
    • Target Audience
    • Setting Objectives
    • Appropriate Tools
    • Action Plan
    • Setting the budget
    • Measurement
    • Iteration & Enhancement
    Request A Detailed Syllabus

    Upcoming batches for Digital Marketing

    • BTM Layout
    • Marathahalli
    • Sanjaynagar
    • Koramangala
    Classes around you
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    3 Reasons why you should take up this course

    Ever Growing Industry

    With each passing day, more organizations are joining the Digital Marketing Race. Some early while others late. Nevertheless, the integration is unavoidable. This change in marketing is giving out huge job opportunities in the Digital Marketing Industry. The Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2016.

    Jump Start your own Career

    There are many people who have been hired after showcasing their Digital Marketing talent and abilities. For example, Dublin based fashion illustrator, Holly Shortall got noticed when she tweeted her illustrations to celebrities online. Several glossy magazines and top fashion brands then approached her and commissioned her work.

    Spoilt for Career Choices

    Since this Career has so many specializations, you have the freedom to choose where you want to go. As the Industry will never be out-dated, your career in any of the Digital Marketing field will only grow further.

    Free Demo Class!

    Join the demo class for this course

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    Frequently Asked Questions

    • What is the Course Fee?

      This Digital Marketing Course is priced at ₹ 25,000/- (Twenty-Five Thousand)

    • Are there any Scholarships/Discounts for this program?

      For Scholarships/Discounts, you can get in touch with us at 8088 552 552 | enquiries@akademe.in

    • Can I pay the Course Fee in Installments?

      Yes, you can pay the Course Fee in 2 installments.

    • Is there any minimum education qualification for this Course?

      There is no minimum educational qualification required. This program is suitable for any individual who has an interest in Digital Marketing.

    • Is there any certification granted at the end of the program?

      Yes! On successful completion of the program, you will receive a Certificate of Completion from us.

    • How long is the Course for?

      The Course is for 60 hours.

    • Can I sign up for only Specific Modules I am interested in?

      Yes, you can definitely sign up for the Specific Modules through our 1K1SKILL Program – a initiative by akademe. You can get in touch with us to know more – 8088 552 552 | enquiries@akademe.in

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